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Making Millions in Direct Sales (Engels)

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages?

Koude acquisitie en de cruciale openingszin. Tips, advies

How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them. The techniques range from infl uencing essentials to more obscure and insidious ones.


The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages.

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The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.

It will open your eyes, we promise! Type 60 minuten-serie Boekrecensies Boeken E-books.

Koude acquisitie en de cruciale openingszin. Tips, advies en voorbeelden van Victor Bonke

Meer tonen We are Watching Boek Hidden Persuasion Engels. Hidden Persuasion Engels Auteur s. Meer succes met de LinkedIn Sales Navigator!


Social selling in 60 minuten. De kracht van social selling. Maak je naam onvergetelijk.

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