The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share. Overview∗ Company Overview ∗ Strategy Formulation∗ History of Pepsi ∗ SWOT Matrix ∗ Grand Strategy Matrix∗ Growth ∗ BCG∗ Beverages Pepsi-Cola North America Pepsi-Cola Mountain Dew .. Hut Taco Bell Low High 10% BCG Matrix for PepsiCo – Early s;

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Those segments embrace the category which have low relative market share in low sales growth industry. The product requires very less investment to maintain its market share and fight off any competition.

Its main products are, breakfast bars, energy drinks, coffee drinks, snacks, soft drinks and sports nutrition. Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.

The small market share obtained by the organization makes the future outlook for the product uncertain, pepsu investing in such domains is seen as a high-risk decision.

The products or business units that have a high market share in high growth industry are the stars of the organization. Cash cows are considered to be those segments which are operating in low industry sales growth rate and have high market og. Amid falling sales of kf drinks as consumers shift to healthier drinks, Pepsico aims to double the Tropicana business by The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization.

These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects.

BCG Matrix of PepsiCo | | BCG Matrix Analysis

Dogs are considered to be the futile segments of company. Enter your email address: These products are the ppsi churners for the company and require very low investments to sustain their leadership and profitability in the market. PepsiCo has its own distribution network and bottling manufacturing units. Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth.


Because of stiff competition from Coca-Cola and changing customer preferences towards healthy and low-calorie drinksPepsi is seeing a shift from STAR quadrant to Dogs quadrant. BCG Matrix also is known as the growth-share matrix is used by organizations to matrxi their business units or products into 4 different categories: Past few years have been an inflection point for the company with Pepsico seeing a major drop in their carbonated drinks business, thus prompting it to go back to the drawing board and relook at its future strategy and also its product offerings.

Declining carbonated soft drinks segment share due to increasing demand for low calorie and healthy beverages and snacks is what gcg attributing the diminishing sales of Pepsi bcf.

BCG Matrix of PepsiCo

Corporation distributes its products in two hundred countries around the globe. Matix has 6 division, each segment operate in distinct industry or geographical region. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.

Over the years, Pepsi has faced stiff competition from Coca-Cola and has also seen its market share take a hit. This segment particularly manufacture, distribute, and sells breakfast bars and cereal.

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The answer is obvious that, it will not work, because each segment requires a distinct strategic plan, keeping in view the market share of each hcg in the operating industry. This framework was designed by a private consulting agency located in Boston, namely, Boston consulting group.


For the above mentioned dilemma, there pepsk many tool available, for top level management to suggest, formulation of distinct strategies for multiple segments, operating under the singular conglomerate in multiple industries.

S with a According to BCG matrix; Question mark are those segments which, operate in high sales growth industry and have low relative market share. People are turning away from sugary drinks and empty calories. Fortunately, PepsiCo has many star segments, which make sense because it is one of the world largest beverage and food processing corporation.

From time to time, corporation one segment has high market share another has low market share, in the operating industry. In this BCG matrix, we will talk about different brands of Pepsico which over the years have seen a fall in market share due to changing market scenarios and also brands which pepwi exponential growth in their market share.

These business units or products are cash traps and therefore are not seen as a useful source of earning. PepsiCo should focus on horizontal integration to increase QFNA market share and bring the segment into the fold of stars.

PepsiCo is famously known for its strategy of horizontal integration, init merged Tropicana; an orange juice company with Quaker oat. QFNA share of revenue was reported 3. Conglomerate like, PepsiCo is not easy to manage. Products which are market leaders in their specific industry and their matric is not expected to see any major growth in the future are considered as Cash Cows.